The Motorola Company History

Motorola began in 1928, when Paul Galvin to start small businesses that make electronic products and components. The company grew rapidly in the 1940s, when for the first time ulai make the car radio and then television. Pda 1947, Motorola Galvin rename his company in accordance with their names used by the car radio. With the passage of time, and under the leadership of Robert Galvin, the son of the founder of the company, Motorola has expanded its business in a wide range of product areas and by 1980 had become one of the biggest electronics companies and most successful in the world.

In early 1990, with a leadership team at its peak yan gbaru Motorola is the market leader in semiconductor, data communications and cellular phone technology. The company is also known for their quality, to win the U.S. Malcolm Baldrige The first National Quality Award in 1988. but in the mid 1990s, Motorola's decline seems difficult to alter. A series of managerial mistakes, a plan that is less mature, and bad luck have made the company suffered huge losses - the company lost its leadership in the market, lost contact with its customers, and get into trouble as a result of product and poor service quality.

For one thing, Motorola far behind in the digital telephone technology and had to concede its position as market leader Nokia of Finland to the Group. Semiconductor market is also shifting, resulting in Motorola's semiconductor business in a weak position in new technologies and areas of potential new growth.
Furthermore, because about 24 percent of the company's business tersbeut are in Asia, the monetary crisis that hit the continent are also hard hit by Motorola. Plus, iridium satellite communications system worth $ 6 billion that was created, funded, and assisted by the construction company, did not succeed to keep the date of launch, failed to attract customers, and ultimately must be declared bankrupt.

In 1977, Motorola Dwan finally feel they have suffered enough masaah. They dismiss the CEO of the company and put Christopher Galvin, grandson of company founder, at the top. Meanwhile, Galvin knew that the company is in a very bruruk, but he himself is not sure where to begin to re mebangun company. At the nd of 1997 and early 1998, the company has really hit rock bottom and the analysts remove the name of the company from the stock market and people began to wonder whether Galvin has the same managerial skills with his father and grandfather. However, at that Galvin has to know what to do and prepare himself and other top managers utnuk accept the harsh reality they face.

In a period of several months, Galvin business refocus the company on its core strengths, to sell some operations that are not performing well and operations side. He also renewed a commitment to innovation and Motorola's new product development and make marketing a top priority throughout the history of exceeding the previous company. Sebgai part of this change, Galvin also change the organization of the company, eliminate hostility and dominance in the management group that has lasted for decades. Galvin also served as a source of inspiration, turning out its employees in the company's revitalization efforts, and encouraging them to develop new ideas and dared to think in ways that are not conventional. However, he was also forced to make a hard decision when at one point he had to lay off 15,000 employees.

And the result? Motorola has got up and once again become a leader in its industry. For example, the quality once again be the key word at Motorola, analysts promoting stocks Motorola and the company's products became the market leader again. But Galvin has not been completed. He Himself said, "It's all a journey, not a destination." He plans to continue to update and expand the company to make it more effective. He has a great vision of the future, a vision that is filled with products, technologies and new services are amazing. And Galvin saw the name 'Motorola' menghasi future technology landscape.

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